Kathy-Rogers-WSA-EVPThe American Heart Association (AHA) has named Kathy Rogers, a longtime AHA executive, as the new Western States Affiliate Executive Vice President. She succeeds Roman Bowser, who retired after almost 39 years of service with the AHA.

Rogers, who has been with the organization for nearly 20 years, will lead 300 employees and oversee the mission impact, fundraising and volunteer engagement activities of one of the association’s largest affiliates, which serves Alaska, Arizona, California, Hawaii, Idaho, Montana, Nevada, Oregon, Utah and Washington.

A native of Michigan, and most recently from Allen, Texas, Rogers has served the American Heart Association, and its division, American Stroke Association (ASA), in a variety of roles. Before assuming her new role, she was the Executive Vice President of Consumer Health where she led business strategy and new business innovation in the consumer arena for the nationwide organization. Prior to this, she served as Vice President of Cause Initiatives; Vice President of Corporate Relations; National Heart Walk Consultant; and, as Executive Director for the Detroit market.

In her tenure with the AHA/ASA, Kathy has demonstrated excellence in delivering measurable mission results, generating significant revenue, cultivating and engaging volunteers, stewarding major donors, developing innovative programs and initiatives, and recruiting and retaining top talent. She and her team have won an array of awards for the American Heart Association.

Her many accomplishments include creating and sustaining one of the country’s top cause brands, Go Red For Women, a national movement that has contributed to saving the lives of more than 627,000 women from heart disease; leading the establishment of the Alliance for a Healthier Generation, a partnership with the William J. Clinton Foundation to combat childhood obesity; spearheading the development of AHA health equity and multicultural strategies to eliminate the barriers to achieving cardiovascular health in diverse and underserved communities; and, crafting the first national corporate relations strategic plan which yielded $90 million in revenue in three years and tripled national accounts.

Rogers has over 20 years of business, marketing and sales experience. Before joining the AHA, she worked as one of the first marketing directors for Ernst & Young. Rogers began her career in brand marketing at The Stroh’s Brewery in Detroit, Michigan. She graduated cum laude with a Bachelor of Science in Business Administration from Wayne State University in Detroit.

Rogers, her husband, Ron, and their two children, Amanda and Adam, are thrilled to call Los Angeles their new home.